Andrea Syverson | Digital Summit

Andrea Syverson

Founder & President
IER Partners
Andrea Syverson - IER Partners

Andrea Syverson is the founder and president of IER Partners. Combining her passion of adventurous listening and working across diverse industries, her “outsider-insider” creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Ben & Jerry’s, Celestial Seasonings, CHEFS, Boston Proper, SmartPak, Spanx and World Vision. Andrea has dedicated more than 20 years to providing clients, both domestic and international, with innovative approaches to branding, product development and creative messaging. She is the author of two books "ThinkAbout: 77 Creative Prompts for Innovators", and "BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants".