Alwin Haensel

Haensel AMS

Alwin is the founder and managing director of the data analytics and technology boutique Haensel AMS (Advanced Mathematical Solutions,) with offices in Berlin and New York. He holds a PhD in applied mathematics and studied in London, Berlin and Amsterdam. His main fields of interest are the modeling of individual customer purchasing behavior to optimize pricing and marketing strategies. Most recently, he concentrated on eCommerce topics such as multi-touch attribution; customer acquisition and retention strategies; x-sell recommendations; dynamic pricing, and specific data mining and prediction projects.