Alvaro Cabrera

Group Managing Director & Head of Customer Engagement & Commerce
Ogilvy USA
Alvaro Cabrera - Ogilvy USA

Alvaro, a native of San Sebastián - Spain, has spent 20 years creating and executing engagement programs in Europe. His multidisciplinary expertise, hybrid skill set and deep understanding of data, technology and creativity, give him a unique perspective on how brands can combine logic and magic to build long lasting relations with their customers. Since his arrival at Ogilvy, Alvaro has developed a proprietary planning tool (DAVE) as part of the agency’s positioning as leading Customer Engagement Agency. As Group Managing director he manages all business aspects related to clients such as Philips, Nationwide, Southwest Airlines, Ford, etc. And as the Domain Lead for Customer Engagement and Commerce he is responsible for the agency’s capabilities in this area, as well of coordinating more of 400 specialists across all Ogilvy USA offices.