Allan Woodstrom is director of digital intelligence & optimization at Best Buy. He is leading a team of digital analysts who enable and advise others at Best Buy on how to use their digital data to make data-driven business decisions that improve the customer experience and business financial performance. Mr. Woodstrom came to Best Buy in 2013 with over 10 years’ experience in a variety of marketing and communications roles. Most them included direct responsibility for building and managing content within digital experiences at places like University of Minnesota Health, Twin Cities Orthopedics, Clear Channel Communications and Lawson Software. Mr. Woodstrom holds an MBA from Carlson School of Management, University of Minnesota in Minneapolis. He did his undergrad at North Dakota State University in Fargo, ND, where he majored in Mass Communication and was a 3x letter winner in football.