Micro-Influence. Macro Returns
Tani Chambers | CEO and Founder of SaviMoni
Micro-influencers are an attractive option as they often have loyal, engaged audiences. And with market saturation, marketers have had the upper hand in selecting those to lead campaigns. But micro-influencers are opting to profit directly from their followers instead of competing for one-off campaigns that don’t provide the sustainable income they desire. You may have your roster ready but does your plan optimize these partnerships?
Is your plan designed to scale for a long term return on investment? Are you establishing a long term relationship or is it transactional? We’ll discuss these questions and more.