A Human-Centered and Data-Driven Approach to SEO Content Strategy

October 16, 2019

Elmer Boutin   |  GTB

As the search engines evolve to serve their human users better, some brands are missing out on significant opportunities to connect with their customers because they are not meeting the information needs of real people who are researching a product or services. By implementing a human-centered and data-driven approach, brands can earn the attention of more people as they research.