5 Signs that your SEO Strategy is Succeeding
Manick Bhan, LinkGraph
Successful SEO is reflected in more than just driving clicks to your website. The multidisciplinary nature of SEO means that there are several indicators that can signal improved visibility in the SERPs.
But the length of time it can take to achieve SEO results can make it challenging to measure key-performance indicators or interpret SEO reporting.
If you’re still wondering whether or not your SEO strategy is moving in the right direction, here are five signs to look for that show your SEO strategy is succeeding.
1. More Impressions = More Visibility
Increased impressions are one of the best early signals of successful SEO. However, many SEO tracking tools don’t actually include impressions data in their reporting.
An impression happens any time a user sees your SERP result. Impressions show that Google finds your content relevant and is promoting it in the SERPs. It also signals that there are tons of users out there searching for content like yours.
If your web pages have high impressions, it means the potential to earn organic traffic from them is strong.
Eventually, you will want to turn those impressions into real clicks for your business. But in the meantime, impressions are a good sign that Google understands your content and is promoting it to the right audiences.
2. Increased Total Keywords = More Relevant Searches
As you add more in-depth, high-quality content to your website, your total keywords should improve as Google starts ranking your content for more relevant search queries.
Every keyword your website ranks for provides new opportunities to get your content in front of new audiences. Do your best to write long-form, in-depth content that answers multiple questions that users might have about the subject matter or target keyword. The more comprehensive your content, the more relevant searches that Google will likely promote it for.
The reality is, there are multiple ways that users are searching for products or services like yours. So if you are publishing more content on your website to target those multiple search queries, increased total keywords are a strong sign that Google is seeing your content as informative and comprehensive.
3. More Backlinks = Stronger Site Authority
Site authority metrics like Domain Authority and Domain Rating represent the health and strength of your backlink profile. Backlinks are like votes of confidence, and the more websites that link to yours, the more likely Google is to see your website as authoritative and trustworthy and thus rank your pages in the search engine results pages.
If you are investing in off-site SEO strategies like link building, local citation building, or digital PR, increased site authority scores are proof that those efforts are paying off.
But site authority metrics cannot be influenced overnight and can take months to years to influence, but any movement upward is a good sign that your web pages are earning more PageRank through backlinks.
4. Higher Average Positions = Better Traffic Opportunities
After you earn more keyword rankings and more backlinks to your landing pages, you should start seeing the average positions of your keywords increase across all of your keywords.
The reality is, driving organic traffic to your website mostly depends on getting your SERP result on the first page. There is an exponential relationship between ranking position and clicks, and most users will click on the top three organic results.
Like site authority building, increasing average ranking position takes time and is more likely to happen after months of strengthening the quality of the content and building backlinks to the web page.
The good news is, when you start seeing your average positions improve, the organic clicks are soon to follow.
5. More Clicks = More Potential Customers Browsing your Website
Clicks are by far the best benefit of SEO and why brands spend time and resources to invest in an SEO campaign. However, of all the metrics listed here, an upward trend in organic clicks tends to come a bit later in SEO strategy.
That’s because all of the performance indicators listed above have to improve before the clicks can start coming.
In the above example, this web page saw jumps in impressions and average position within a few days of optimizing the content. Still, it wasn’t until another jump in impressions and positions that this page started to earn real clicks on a daily basis.
The length of time it takes to drive clicks will depend on the competitive landscape of the keywords you’re targeting. When you find long-tail keyword targets or low competition keywords to optimize content for, you can likely start earning impressions and keyword rankings and start seeing your SEO strategy succeed in just a few short weeks.