Three Tips for Segmenting Your Audience for Testing

Watch this video to determine how to segment your audience for testing. First you’ll learn to consider the different categories of your customers, then which categories they fall into as they are exploring your site, and finally how setting-up custom dimensions in Google Analytics will help you interpret your test results.

At the end of this video, you’ll be able to:

  • Identify a segmentation strategy for testing
  • “Sniff” the segment of your visitors
  • Analyze the results of your test by segment