1. Description & Title
This is what drives attendees to your session. A clear, concise, benefit-oriented title always beats something too long or too cute. Please prepare a short description and 3 bullets of what attendees will be able to do better as a result of attending your session. This is what we’ll present to attendees. More on title & descriptions.
2. Audience Level
Our audience is experienced digital marketers. The biggest complaint speakers receive is that their information is not advanced enough. Similarly, this advanced audience has no tolerance when they perceive parts of a presentation to be a sales pitch. Additional audience info.
What we need right away to promote your participation in the event
Your current head shot and a 50-word bio
- Head shot should be a minimum of 600 x 600px and 1-3MB
Your talk title and description for our audience of senior-level marketers
- A benefit oriented title that describes your talk–some attendees decide which sessions to attend based on the title alone. The best titles don’t try to be too cute.
- 1 or 2 brief sentences on your session’s general theme and 3 actionable learnings that attendees can apply in their own marketing efforts. Avoid listing basic things, and please emphasize advanced-level takeaways.
- Share the type of marketer(s) who’ll receive value from your session.
Establishing a Data-Driven Social Content Strategy
It’s so easy to miss the mark on content from timing to relevancy and with demand often outweighing the resources. Variables to consider are endless, often shifting data to the backseat in a space where we have more access to insights than ever before. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the real-time moments? This session will explain tactics you can implement to develop a data-driven, social approach toward content strategy and produce more compelling content.
After this session, you’ll be able to:
- Understand how to use process, data and insights to drive your content strategy
- Implement social listening to optimize content curation and output
- Define and defend social KPIs to key stakeholders
Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals with more efficiency.
Our audience consists of experienced digital marketers who are looking for advanced level information and actionable take aways. Please keep that in mind as you develop your presentation.
You’ll have 30 minutes, all in, to give a presentation that makes our attendees better at what they do back at the office. They’re more interested in the “how” than the “why” of your topic. We recommend dividing your presentation time up like this:
- 3-5 minute intro + set-up. The “what” and “why” of your lesson.
- 25 minutes of tactical lessons and real-life examples. The “how” of your lesson
If there’s time, feel free to take a couple of questions at the end of your presentation, however the 30 minute time limit is strictly enforced. If you do have Q&A, be sure to repeat the question so everyone in the audience can hear it.
Immediately (disregard if you’ve spoken at a DS event)
You send us the following items:
- Your bio (50 words) and headshot (minimum of 600x600px and 1-3MB in size)
- Your mobile number
- Your twitter handle
Within the next few weeks (disregard if you’ve spoken at a DS event)
- Digital Summit reaches out and schedules a 30-minute prep call to discuss speaking content.
Within the next few weeks (disregard if you’ve spoken at a DS event and are speaking on the same topic)
- You send us your presentation title and description to publish on the event’s website and promote to attendees.
12 weeks before the event
- Digital Summit sends you an email about general event information.
3 weeks before the event
- Digital Summit sends you an email about your speaking time, presentation deck, and on-site speaker logistics.
1 week before the event
- You send us your final presentation deck.
When designing your presentation and slide deck please keep these important points in mind:
- PowerPoint or PDF format is preferred
- 16:9 (widescreen) aspect ratio
- Use a minimum of 24pt font or larger
- There is no hard-wired Internet, any video or audio should be embedded in your presentation in a way that can be played offline.
- If you are using Google slides, they need to be converted to a PDF.
If you have special AV needs, please let us know when you send your final deck, or email Monique Dickerson at firstname.lastname@example.org
Check out some of these slide design resources:
In addition to the live event, your session at the Digital Summit may be available for viewing by TechMedia Company customers for an indefinite period of time, Your slides will be posted on Sildeshare for attendees and customers to see. They are not downloadable. Please contact us with any questions.
Tips for a memorable talk
Great Presentation Examples
Here are a couple of great examples of sessions as a reference point of what we look for in a compelling, value-rich session:
How To Conquer the Content Marketing Trough of Disillusionment
Quinn Tempest, Director of Marketing, Vertical Measures
Roadmap to Remarkable Marketing
Tyler Farnsworth, Managing Director, August United