1. Description & Title
This is what drives attendees to your session. A clear, concise, benefit-oriented title always beats something too long or too cute. Please prepare a short description and 4-5 bullets of what attendees will be able to do better as a result of attending your session. This is what we’ll present to attendees. More on title & descriptions.
2. Audience Level
Our audience is experienced digital marketers. The biggest complaint speakers receive is that their information is not advanced enough. Similarly, this advanced audience has no tolerance when they perceive parts of a presentation to be a sales pitch. Additional audience info.
What we need right away to promote your participation in the event
Your current head shot and a 50-word bio
- Head shot should be a minimum of 600 x 600px and 1-3MB
Your talk title and description for our audience of senior-level marketers
- A benefit oriented title that describes your talk–some attendees decide which sessions to attend based on the title alone. The best titles don’t try to be too cute.
- 50-word intro paragraph.
- Three, 10-15 word bulleted examples of what someone will be able to do after attending your session. Avoid listing basic things and emphasize advanced-level takeaways.
Measuring the New Customer Decision Journey
The customer decision journey is no longer linear, the method for measuring it shouldn’t be either. This session will challenge marketers to understand customer acquisition differently, how to construct a marketing measurement funnel, and how to demonstrate holistic results that drive performance.
After this session you’ll be able to:
- Develop a coherent and actionable customer decision journey.
- Better understand the complexities of today’s fragmented marketing data ecosystem, and what to do about it.
- Take a data-centric approach that accurately measures the true value of each marketing channel.
- Break down manual measurement silos for improved reporting.
Our audience consists of experienced digital marketers who are looking for advanced level information and actionable take aways. Please keep that in mind as you develop your presentation.
You’ll have 30 minutes, all in, to give a presentation that makes our attendees better at what they do back at the office. They’re more interested in the “how” than the “why” of your topic. We recommend dividing your presentation time up like this:
- 3-5 minute intro + set-up. The “what” and “why” of your lesson.
- 25 minutes of tactical lessons and real-life examples. The “how” of your lesson
If there’s time, feel free to take a couple of questions at the end of your presentation, however the 30 minute time limit is strictly enforced. If you do have Q&A, be sure to repeat the question so everyone in the audience can hear it.
When designing your presentation and slide deck please keep these important points in mind:
- PowerPoint or PDF format is preferred
- 16:9 (widescreen) aspect ratio
- Use a minimum of 24pt font or larger
- There is no hard-wired Internet, any video or audio should be embedded in your presentation in a way that can be played offline.
- If you are using Google slides, they need to be converted to a PDF.
If you have special AV needs, please let us know when you send your final deck, or email Julia Grosman at email@example.com
Check out some of these slide design resources:
In addition to the live event, your session at the Digital Summit may be available for viewing by TechMedia Company customers for an indefinite period of time, Your slides will be posted on Sildeshare for attendees and customers to see. They are not downloadable. Please contact us with any questions.
Tips for a memorable talk
Great Presentation Examples
Here are a couple of great examples of sessions as a reference point of what we look for in a compelling, value-rich session:
How To Conquer the Content Marketing Trough of Disillusionment
Quinn Tempest, Director of Marketing, Vertical Measures
Roadmap to Remarkable Marketing
Tyler Farnsworth, Managing Director, August United