Three Tips for Selecting Your Email Service Provider (ESP) – Michael Barber

Not sure where to begin when choosing a new ESP? This video will guide you through some important steps starting with the right questions to ask, analyzing the strengths and weaknesses of your options, and ultimately how to get off on the right foot with your new ESP.

At the end of this video, you’ll be able to:

  • List questions you need to answer before selecting your ESP
  • Understand how to review ESP options
  • Know what steps you need to take with your new ESP