Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

Dale Bertrand, Fire&Spark

For over a decade, SEO experts have relied on strategies like keyword-targeted content, on-page optimization and aggressive email promotion. As 2022 approaches, it’s clear that these techniques are losing their effectiveness because they rely on big content budgets, coordination with a web developer and spammy email outreach. Fortunately, there’s a better way to grow organic traffic in the age of AI search engines: Purpose-driven SEO! Join 15-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.

Session Recording and Slide Deck