Four Questions to Ask Before You Run a Split Test

If you can answer the four questions highlighted in this video, you’ll get better results from your tests. The questions will force you to take a hard look at your goals, and determine first, if you should test and if so, what you should test.

At the end of this video, you’ll be able to:

  • Identify test pages that will boost ROI
  • Determine how to qualify whether you can test
  • Never run a bad test again