Determining a Brand’s Area of Authority – Melanie Deziel

Consumers trust content from a brand if they perceive it to be within the brand’s expertise. Discover the PRE strategy for determining a brand’s area of authority, and learn how it can serve as a guide for your content marketing.

At the end of this video, you’ll be able to:

  • Define an “area of authority”
  • Determine the area of authority for any brand
  • Know the role it plays in content creation