Determining a Brand’s Area of Authority – Melanie Deziel
Consumers trust content from a brand if they perceive it to be within the brand’s expertise. Discover the PRE strategy for determining a brand’s area of authority, and learn how it can serve as a guide for your content marketing.
At the end of this video, you’ll be able to:
- Define an “area of authority”
- Determine the area of authority for any brand
- Know the role it plays in content creation