3 Questions to Take Your Brand from Relevant to Irresistible

Cynthia Round | Former SVP Marketing, The Metropolitan Museum of Art

Taking your customer’s journey from simply relevant to their needs to simply irresistible is the magic question for so many brands and marketers. In short, it comes down to the quality of emotional connections we create with our customers. In this video short, former SVP of Marketing for The MET, Cynthia Round uncovers three key things you can do to stoke the emotional flames between your brand and your clients.