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Digital Marketing Resources:
Video, Tips, Strategy & More

Looking for a little extra oomph and new ideas for your marketing strategy or tactics? Check out these easy-to-consume resources below — sorted by topic for your convenience. Hopefully the videos, articles, etc below will spark some new light bulb moments.

Content offerings on this page are being updated frequently, so check back often!

Content Types:

Events:

Quick Tips

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Inbound and Outbound - Creating a Dual-Powered Adaptive Journey

Inbound and Outbound – Creating a Dual-Powered Adaptive Journey

April 28, 2017

Three Tips for Reaching Millennials - Anne Gherini

Three Tips for Reaching Millennials – Anne Gherini

January 30, 2017

Determining a Brand's Area of Authority - Melanie Deziel

Determining a Brand’s Area of Authority – Melanie Deziel

January 27, 2017

Detroit 2017

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Event Slides are available to all Digital Summit attendees.

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Sherri Powers

How to Nurture Leads with Video

September 13, 2017

Event Slides are available to all Digital Summit attendees.

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Paul Her-Sturm

The New Requirement: Social Media Analytic Integration

September 13, 2017

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Jen Capstraw

Forget Everything You Know About Email Marketing

September 13, 2017

Washington DC 2017

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Event Slides are available to all Digital Summit attendees.

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Laura Wilson

Battle of Micro-Storytelling: Winning With the ‘Stories’ Format

September 12, 2017

Event Slides are available to all Digital Summit attendees.

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Charm Bianchini

A Three Step Process to Better Customer Engagement

September 12, 2017

Event Slides are available to all Digital Summit attendees.

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Stephanie Miller

Day to Day Innovation: Making Digital Transformation Real

September 12, 2017

Philadelphia 2017

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SlideCast recordings are available for all-access, premium & platinum Digital Summit attendees.

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Ann Handley

Good Content vs. Good Enough Content: A Fight for Sore Eyes

August 31, 2017

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Ariel Jordan

Being Iconic in the Digital Age

August 31, 2017

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Bob Selfridge

Identify, Collect, and Act Upon Customer Interactions; Rinse, Repeat

August 31, 2017

Minneapolis 2017

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Alberto Brea

Combining Creativity and Data to Develop Personalized Content

August 22, 2017

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Amanda Rettke

Facebook Power Tips

August 22, 2017

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Angela Hicks

Debunking Mobile Web Design Myths in the Age of the Smartphone

August 22, 2017

Kansas City 2017

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Allie Gray Freeland

Creating Scientifically-Proven Compelling and Converting Content

August 3, 2017

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Amy Greber

Taming the Beast: Content That Scales, Satisfies and Inspires

August 3, 2017

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Amy Hu

Using Data, Digital Media, and Personalized Experiences to Convert Traffic

August 3, 2017

Portland 2017

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Meredith Chase

A Day in the Social Media Life of Gen Z

July 20, 2017

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Michael Barber

Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World.

July 20, 2017

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Michael Hess

The Forbidden Experiment: What Happens When You Stop Marketing

July 20, 2017

Denver 2017

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Ali Jafari

How National Brands Get Local

July 14, 2017

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Anne Gherini

Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World

July 14, 2017

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Brett Loney

Align Paid Search and Social Across the Customer Journey

July 14, 2017

Atlanta 2017

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Heather Downing

Speak To Me: Developing for Brands with Voice Interfaces

June 2, 2017

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Matthew Capala

Agile SEO: Transformative Strategies for Stellar Results

June 2, 2017

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Max Roytman

User Research Tips to Take Your Product Concepts to the Next Level

June 2, 2017

Los Angeles 2017

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Cristal Brawley

Keep Them Alive: Personas and Their Need for Nourishment

June 7, 2017

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Daniel Lemin

Why Online Reviews Are The Future of Local & Search Marketing

June 7, 2017

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David Gibbons

The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing

June 7, 2017

Seattle 2017

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Andrew Dumont

Building a Growth Marketing Machine

June 14, 2017

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Brad Spychalski

The Art + Science of Content Strategy: How Values, Interests and Insights can Unlock Creative Ideas

June 14, 2017

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Cliff Seal

Death to Boring B2B Marketing: Driving Innovation with Design Thinking

June 14, 2017

Phoenix 2017

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Lee Odden

Supercharge Your Content with Influencer Marketing

June 14, 2017

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Oli Gardner

Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

June 14, 2017

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Quinn Tempest

How to Conquer the Content Marketing Trough of Disillusionment

June 14, 2017

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