Name: Digital Summit Raleigh
Start: 2026-11-02T08:00:00-05:00
End: 2026-11-03T16:00:00-05:00
Location: Raleigh Convention Center

Michael Burke
Managing Director, Commerce
Google

Janessa Drainville
Senior Demand Generation Content Strategist, Central AI
Atlassian

Andy Waldrop
VP, Digital Experiences & AI Innovation
WebMD

Matt Sutor
Chief Marketing Officer
Carolina Hurricanes

Monday, November 2, 2026
8:00 AM - 9:00 AM	Networking			Opening Power Hour: Check-in \| Coffee \| Exhibits \| Breakfast for VIPs
9:00 AM - 9:15 AM	Opening Remarks	Ballroom B		Emcee Opening Kickoff	Sharon Harris, The SH Collective
9:15 AM - 10:15 AM	Keynote	Ballroom B		AI Broke the Old Marketing Playbook. Here's What Replaces It	Kipp Bodnar, Hubspot
10:15 AM - 10:30 AM	Networking			15-minute Recharge \| Network \| Exhibits
10:15 AM - 10:30 AM	Demo			A Live Demo from illumin: Programmatic Advertising, Made Clear	Kimo Trask, illumin
10:30 AM - 12:00 PM	The Mastermind Hub Track	Ballroom A	Google Analytics 4 (GA4)	Cross-Channel Analytics: Map the Complete Customer Journey with GA4 [Premium Pass or VIP Pass Required]	Janet Driscoll Miller, Marketing Mojo
10:30 AM - 11:15 AM	Brand Visibility Track	Ballroom B	Search, Audience Insight, AI	Why Audience Insight Is the Only Way Forward for Today’s AI Search Strategies	Paxton Gray, 97th Floor
10:30 AM - 11:15 AM	The Growth Roundtable Track	Ballroom C	B2B, Buyer Journey	Join a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey	Lisa Salvatore, CTM Grant Simmons, Waikay
11:15 AM - 11:30 AM	Networking			15-minute Recharge \| Network \| Exhibits
11:30 AM - 12:15 PM	Customer Intelligence & Experience Track	Ballroom B	Creativity, Consumer Behavior, Customer Journey	Discovery to Decision: The New Playbook for Human Led Marketing in an AI World	Michael Burke, Google
11:30 AM - 12:15 PM	Brand Trust and Safety Track	Ballroom C	Brand Trust, Executive Communication	Are You Ready For It? Using Executive Communication to Turn Happy Customers into Raving Fans (Taylor's Version)	Hilary Sutton, HSL Digital
12:15 PM - 1:15 PM	Networking			Networking Lunch & Exhibits
1:15 PM - 2:25 PM	The Mastermind Hub Track	Ballroom A	Google Analytics 4 (GA4)	Use GA4 to Prove ROI, Predict Behavior, and Strengthen Reporting [Premium Pass or VIP Pass Required]	Janet Driscoll Miller, Marketing Mojo
1:15 PM - 2:00 PM	Brand Visibility Track	Ballroom B	Brand Trust	Recalculating: How to Get Your Brand on the Map and Become the Trusted Choice	Grant Simmons, Waikay
1:15 PM - 2:00 PM	Customer Intelligence & Experience Track	Ballroom C	Audience Intelligence	Building an Alliance: 3 Audience Intelligence Lessons from Survivor's Best Players	Janessa Drainville, Atlassian
2:00 PM - 2:15 PM	Networking			15-minute Recharge \| Network \| Exhibits
2:15 PM - 3:00 PM	Next Level Strategy Track	Ballroom B	Storytelling, Content	Authentic Storytelling in an AI World: Turning Content into Connection	Sloane Heffernan, Storymore
2:15 PM - 3:00 PM	Creativity, Differentiation & Cultural Relevance Track	Ballroom C	Creativity, Team Culture, Neuroscience	The Neuroscience of Unforgettable: Win Your Brand's Attention and Build a Creative Culture in an AI-Saturated Feed	Cherise Bernard, Modern Work Consultancy, LLC
2:45 PM - 3:15 PM	Networking			30-minute Recharge \| Network \| Exhibits
3:00 PM - 3:15 PM	Networking			15-minute Recharge \| Network \| Exhibits
3:15 PM - 4:00 PM	Next Level Strategy Track	Ballroom A	Leadership, Strategic Thinking, AI	AI Has Entered the Chat — But You're Still Running the Meeting	Sharon Harris, The SH Collective
3:15 PM - 4:00 PM	Next Level Strategy Track	Ballroom B	Paid Advertising, Meta Ads, Creative	Achieving AI-Powered Meta Ads Creative Analysis	Peter Stringer, Independent Consultant
3:15 PM - 4:00 PM	Customer Intelligence & Experience Track	Ballroom C	Content	You Have Two Seconds: Turn Digital Attention into Action	Melissa Yandow, Buzz & Bloom Media
4:00 PM - 4:15 PM	Networking			15-minute Recharge \| Network \| Exhibits
4:15 PM - 5:00 PM	Next Level Strategy Track	Ballroom A	Metadata and Taxonomy, Content, AI	Developing Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best Content	Anna McHugh, Red Hat
4:15 PM - 5:00 PM	Next Level Strategy Track	Ballroom B	Leadership	Authentic Identity: Using Your Last Competitive Advantage in an AI-Driven World	Michael King, Teams.Coach
4:15 PM - 5:00 PM	Creativity, Differentiation & Cultural Relevance Track	Ballroom C	Brand Strategy	Beyond the Logo: How to Build a Brand People Want to Be Part Of	Matt Sutor, Carolina Hurricanes
5:00 PM - 6:00 PM	Networking			Happy Hour \| Exhibits \| 1st Passport Winners Announced
6:30 PM - 8:00 PM	Networking			Mingle & Market-share: Offsite VIP Reception
Tuesday, November 3, 2026
8:00 AM - 9:00 AM	Networking			Opening Power Hour: Coffee \| Exhibits \| Breakfast for VIPs \| 2nd Round of Passport Winners Announced
9:00 AM - 10:00 AM	Keynote	Ballroom B		Playing to Win: How Smart Risk and Standout Creative Leads to Brand Growth	Brady Josephson, World Vision Canada
10:00 AM - 10:15 AM	Networking			15-minute Recharge \| Network \| Exhibits
10:15 AM - 11:45 AM	The Mastermind Hub Track	Ballroom A	Paid Advertising, Google Ads	Breaking the Performance Max Default: Regain Control, Improve Marginal ROI, and Scale Google Ads Profitably [Premium Pass or VIP Pass Required]	Susan Wenograd, Warschawski
10:15 AM - 11:00 AM	Next-Gen Operations & Infrastructure Track	Ballroom B	Marketing Operations	Stop Funding Random Acts of Marketing: A 5-Part System for Revenue That Compounds	Desiree Martinez, The Kast Agency
10:15 AM - 11:00 AM	The Growth Roundtable Track	Ballroom C	Responsible AI Use	Join a Small-Group Discussion – The Moral Dilemma of AI: What It Means for Our Work and Our World	Lisa Salvatore, CTM Sloane Heffernan, Storymore Jim Tobin, Ignite Social Media
11:00 AM - 11:15 PM	Networking			15-minute Recharge \| Network \| Exhibits
11:15 AM - 11:45 AM	Next-Gen Operations & Infrastructure Track	Ballroom B	Marketing Operations, AI	Rewire the Org, Not Just the Tools: Build an AI-Operated Marketing Team That Ships Faster and Decides Better	Krinal Mehta, Bluehost
11:15 AM - 12:00 PM	Brand Visibility Track	Ballroom C	Content, GEO	The New Playbook for GEO in 2027: How to Get Your Brand Chosen as the Answer	Zach Chahalis, iPullRank
12:00 PM - 1:00 PM	Networking			Networking Lunch & Exhibits
1:00 PM - 2:30 PM	The Mastermind Hub Track	Ballroom A	Paid Advertising, Google Ads	When Business Goals Break Google Ads: How to Translate Revenue Objectives Into Signals Google Can Actually Optimize For [Premium Pass or VIP Pass Required]	Susan Wenograd, Warschawski
1:00 PM - 1:45 PM	Brand Visibility Track	Ballroom B	Local Search, AI	What 1,600 Searches Taught Us About Surviving Google's AI Overviews	Dane Saville, SearchLab
1:00 PM - 1:30 PM	Customer Intelligence & Experience Track	Ballroom C	AI Strategy, Customer Experience	From AI Experiments to Customer Growth: What Retail Teaches Marketing Leaders About Building an AI-Ready Organization	Ram Janakiraman, NC State
1:45 PM - 2:00 PM	Networking			15-minute Recharge \| Network \| Exhibits
2:00 PM - 2:45 PM	Customer Intelligence & Experience Track	Ballroom B	Leadership	Lessons from an Experiential Marketer: Leading Change, Building Collaboration and Doing More with Less	Renee (Iannone) Cavan, First Citizens Bank
2:00 PM - 2:45 PM	Industry Spotlight Track (Healthcare & Regulated Industries)	Ballroom C		Your Next Patient Asked AI First: Staying Discoverable When Answers Come From AI	Andy Waldrop, WebMD
2:30 PM - 3:00 PM	Networking			30-minute Recharge \| Network \| Exhibits
2:45 PM - 3:00 PM	Networking			15-minute Recharge \| Network \| Exhibits
3:00 PM - 3:45 PM	Next Level Strategy Track	Ballroom A	Career Development and Leadership, Women’s Advancement	Advocating for Yourself in the Age of AI	Ashley AuBuchon-Arcand, IBM
3:00 PM - 3:45 PM		Ballroom B		Session Information Coming Soon!	Janet Driscoll Miller, Marketing Mojo
3:00 PM - 3:45 PM	Customer Intelligence & Experience Track	Ballroom C		Session Information Coming Soon!

Digital Summit Raleigh | November 2-3, 2026

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