Digital Summit Raleigh Agenda 2025

Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.

Tuesday, March 25, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Keynote      
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 12:00 PMMasterclass ContentWhen in Doubt, Document: Optimizing Your Content Operations Melanie DezielMelanie Deziel, Creator Kitchen   
10:30 AM - 12:00 PMBreakout Session  Breakout SessionBen TamblynBen Tamblyn, ADT   
11:30 AM - 12:15 PMBreakout Session Team CollaborationDeveloping a Collaborative Culture: Building High-Performing Relationships That Deliver ResultsJocelyn MeriscaJocelyn Merisca, The Impact Edge, LLCStrategic Marketing Track  
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMBreakout Session Personal BrandingBuild Your Personal Brand: Elevate Your Career and Boost Your ConfidenceSheena HakimianSheena Hakimian, Condé NastTactical Marketing Track  
1:15 PM - 2:45 PMMasterclass  Unlocking Your Creativity: How To Generate Content Ideas Whenever You Need ThemMelanie DezielMelanie Deziel, Creator Kitchen   
2:15 PM - 3:00 PMBreakout Session SEO Navigating the Future of Search Strategies Amid Disruption, Transformation, and Digital EvolutionSahirah JohnsonSahirah Johnson, NasdaqStrategic Marketing Track  
3:15 PM - 4:00 PMBreakout Session  Breakout SessionCurtis MidkiffCurtis Midkiff, 23andMe   
3:15 PM - 4:00 PMBreakout Session A/B TestingDevelop Your A/B Testing Practice to Effectively Personalize Marketing Strategies and Increase Conversions Stephanie SimmonsStephanie Simmons, Virgin VoyagesTactical Marketing Track  
Wednesday, March 26, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking Continental Breakfast & Exhibits     
9:00 AM - 10:00 AMKeynote  Keynote     
10:15 AM - 11:45 AMMasterclass Data & AnalyticsGoogle Analytics 4: Event Tracking Deep DiveChris SietsemaChris Sietsema, Teach To Fish Digital   
10:15 AM - 11:00 AMBreakout Session ContentOddball Creative and Content Combos to Fill Your Pipeline and Boost SalesPurna VirjiPurna Virji, LinkedInStrategic Marketing Track  
11:15 AM - 12:00 PMBreakout Session AI / Cultural TrendsStaying Culturally Relevant: Listening, Engaging, and Leveraging AI to Build Consumer-Centric StrategiesJanina JahnsJanina Jahns, DiageoTactical Marketing Track  
1:00 PM - 1:45 PMBreakout Session WebsiteBuilding a Successful Website Strategy Amid Google’s Changing LandscapeAlli BerryAlli Berry, Alli Berry Consulting, LLCStrategic Marketing Track  
1:00 PM - 2:30 PMMasterclass Data & AnalyticsImprove Your Data Visualization with Looker StudioChris SietsemaChris Sietsema, Teach To Fish Digital   
2:00 PM - 2:45 PMBreakout Session Content / SEO / AIEvolve Your Content Strategy for Better Visibility in a World of AI Overviews and Zero-Click SearchesJerri HelmsJerri Helms, HarperCollinsTactical Marketing Track  
3:00 PM - 3:45 PMBreakout Session  Breakout SessionBrent BowenBrent Bowen, Sparkcade Marketing   
3:00 PM - 3:45 PMBreakout Session  Breakout Session