Digital Summit Raleigh Agenda

Monday, November 4, 2024
8:00 AM - 9:00 AMNetworking Registration Opens | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:15 AMOpening Remarks Emcee Opening Kickoff Michael AlbaneseMichael Albanese, Borough House Creative  
9:15 AM - 10:15 AMKeynote Creating Artful Consumer Interactions in Today’s AI World David ShingDavid Shing, Shingy  
10:15 AM - 10:30 AMDemoDemo Zone (Networking Area)Live Demo from illumin: Solutions for Cross Channel Consumer Journey Advertising  Kimo Trask, illumin  
10:30 AM - 11:15 AMBreakout SessionBallroom AData-Driven SEO and Content Strategies to Reduce Customer Acquisition CostsSEO / ContentArron GoodinArron Goodin, AdliftMaven 
10:30 AM - 11:15 AMBreakout SessionBallroom BThree Keys to Mastering B2B Email Like a Jazz MusicianEmail / B2BCliff SealCliff Seal, SalesforceClimber 
10:30 AM - 12:00 PMMasterclassBallroom CFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience [Premium Pass or VIP Pass Required]Social MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
11:15 AM - 11:30 AMNetworking 15-minute Networking Break     
11:30 AM - 12:15 PMBreakout SessionBallroom AHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified WorkflowsContentJennifer NearyJennifer Neary, CantoFundamental / Climber 
11:30 AM - 12:15 PMBreakout SessionBallroom BThe Holy Grail Revealed: Strategies for Winning AcquisitionCustomer Acquisition / Consumer BehaviorBrandon RaperBrandon Raper, RealTruck  
12:15 PM - 1:15 PMNetworking Networking Lunch & Exhibits | Day 1     
1:15 PM - 2:00 PMBreakout SessionBallroom AActivate These 4 Gems and Elevate Your SEO StrategySEOJosh GellockJosh Gellock, Expander Digital (Presented by Bluehost)Climber 
1:15 PM - 2:00 PMBreakout SessionBallroom BCombating AI And Content Overload: How To Win At Marketing In 2025Content / AI / Marketing StrategyPaxton GrayPaxton Gray, 97th Floor  
1:15 PM - 2:45 PMMasterclassBallroom CUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization [Premium Pass or VIP Pass Required]Social MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
2:00 PM - 2:15 PMNetworking 15-minute Networking Break     
2:15 PM - 3:00 PMBreakout SessionBallroom AAchieve Sales & Marketing Harmony Using the CASH FrameworkMarketing & SalesA. Lee JudgeA. Lee Judge, Content Monsta  
2:15 PM - 3:00 PMBreakout SessionBallroom BYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsEmail / Social / AICarlos GilCarlos Gil, GetResponseClimber, Maven 
2:45 PM - 3:15 PMNetworking 30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking 15-minute Session Networking Break     
3:00 PM - 3:15 PMDemoDemo Zone (Networking Area)Live Demo with Campaign Insights: Unlocking the Power of Real-Time Research for Smarter Campaigns  Sean MahoneySean Mahoney, Campaign Insights  
3:15 PM - 4:00 PMBreakout SessionBallroom AHow to Make Sure Your Marketing Leads Turn into Real OpportunitiesLead GenStephanie RistowStephanie Ristow, Ristow MarketingClimber 
3:15 PM - 4:00 PMBreakout SessionBallroom BEmail Marketing Tips You NEED to KnowEmailJay SchwedelsonJay Schwedelson, SubjectLine.comClimber 
3:15 PM - 4:00 PMBreakout SessionBallroom CContent First Omnichannel PlanningContent / OnmichannelPatty Radford HendersonPatty Radford Henderson, ANNUMClimber 
4:00 PM - 4:15 PMNetworking 15-minute Networking Break     
4:00 PM - 4:15 PMDemoDemo Zone (Networking Area)Live Demo with CallTrackingMetrics: Dial in Campaign Success - Attribution, Conversation Analytics, and AI Sean NideckerSean Nidecker, Call Tracking Metrics  
4:15 PM - 5:00 PMBreakout SessionBallroom AHumor as a Strategy: Using Brand Voice to Drive Audience EngagementHumor / Brand Voice / Social MediaMichael AlbaneseMichael Albanese, Borough House CreativeFundamental 
4:15 PM - 5:00 PMBreakout SessionBallroom BHow to Be an Advocate for Yourself & OthersPersonal DevelopmentAshley AuBuchon-ArcandAshley AuBuchon-Arcand, IBM  
4:15 PM - 5:00 PMBreakout SessionBallroom CHow to Leverage Thought Leadership Strategies to Boost Google RankingsSEOKent LewisKent Lewis, ForixMaven 
5:00 PM - 6:00 PMNetworking Networking Reception     
6:30 PM - 8:00 PMNetworking VIP Reception (By Invitation Only)    VIP Reception (By Invitation Only)
Tuesday, November 5, 2024
8:00 AM - 9:00 AMNetworking Check In | Networking Continental Breakfast & Exhibits     
9:00 AM - 10:00 AMFireside Chat Going Viral with Purpose: How WeRateDogs Built a Lasting Community Matt Nelson Jeanine KonopelskiMatt Nelson, WeRateDogs
Jeanine Konopelski, Canine Companions		  
10:00 AM - 10:15 AMNetworking 15-minute Networking Break     
10:00 AM - 10:15 AMDemoDemo Zone (Networking Area)Live Demo with Spectrum Reach: Transform CTV Advertising with Xumo   Andrew Goodman, Spectrum Reach  
10:15 AM - 11:00 AMBreakout SessionBallroom ASwipe to Success: Nailing the Social Media Storytelling Game in 2025Social Media / StorytellingDerek K. HubbardDerek K. Hubbard, Southwest AirlinesClimber 
10:15 AM - 11:00 AMPanel DiscussionBallroom BFrom Trends to Triumphs: How to Utilize Data and AI in Your Media Plans to Drive Business OutcomesData & Analytics / AIMelissa Harmston Michaela Mundorf Karen HowellMelissa Harmston, Spectrum Reach
Michaela Mundorf
Karen Howell, Avenir Bold		  
10:15 AM - 11:45 AMMasterclassBallroom CUsing YouTube to Build a Scalable Content Strategy [Premium Pass or VIP Pass Required]VideoDesiree MartinezDesiree Martinez, Kast Agency  
11:00 AM - 11:15 AMNetworking 15-minute Networking Break     
11:00 AM - 11:15 AMDemoDemo Zone (Networking Area)Live Demo with Oodle: New Media Planning Software Preview (Finally, a Tool that Works!)   Kyle Fant, Oodle  
11:15 AM - 12:00 PMBreakout SessionBallroom ALeverage Email Automation to Boost Your Sales Team's Closing SuccessEmailKevin SnowKevin Snow, Time on TargetClimber 
11:15 AM - 12:00 PMBreakout SessionBallroom BYou’re Gonna Need a Bigger Funnel: Rethink the Marketing Funnel to Drive Deeper Consumer EngagementMarketing Funnel / Customer JourneyMark HughesMark Hughes, OodleMaven 
12:00 PM - 1:00 PMNetworking Networking Lunch & Exhibits | Day 2     
1:00 PM - 1:45 PMBreakout SessionBallroom AHow AI can Increase Sales and Build Customer LoyaltyAI / SalesRishika RishikaRishika Rishika, NC StateClimber 
1:00 PM - 1:45 PMBreakout SessionBallroom BSwipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the NeedleData & AnalyticsMichael KayeMichael Kaye, OkCupidMaven 
1:00 PM - 2:30 PMMasterclassBallroom CFrom Video to Conversion: Integrating Video Across Your Marketing Funnel [Premium Pass or VIP Pass Required]VideoDesiree MartinezDesiree Martinez, Kast Agency  
1:45 PM - 2:00 PMNetworking 15-minute Networking Break     
2:00 PM - 2:45 PMBreakout SessionBallroom APodcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowPodcast / AIBrent BowenBrent Bowen, Sparkcade MarketingClimber 
2:00 PM - 2:45 PMBreakout SessionBallroom BBecome a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP CampaignsProgrammaticJose GonzalezJose Gonzalez, DatawrkzFundamental 
2:30 PM - 3:00 PMNetworking 30-minute Masterclass Networking Break      
2:45 PM - 3:00 PMNetworking 15-minute Session Networking Break     
2:45 PM - 3:00 PMDemoDemo Zone (Networking Area)Live Demo with Site Impact: Creating Actionable Audiences to Leverage Cross-Platform Marketing Adam NogowskiAdam Nogowski, Site Impact  
3:00 PM - 3:45 PMBreakout SessionBallroom ADisambiguating Your Content for SEO, AI, and Google UnderstandingSEOGrant SimmonsGrant Simmons, InLinksClimber 
3:00 PM - 3:45 PMBreakout SessionBallroom BElevating CX: Crafting a Comprehensive BlueprintCustomer ExperienceChristina GarnettChristina Garnett, TBD CompanyMaven 
3:00 PM - 3:45 PMBreakout SessionBallroom CHarness the Power of Authentic Storytelling and User-Generated Content (UGC) to Elevate Your BrandUGC / StorytellingAimee RancerAimee Rancer, AmazonClimber