Digital Summit Raleigh  |  November 2-3, 2026

The Smartest Room in Marketing.

What’s Now and Next for Marketing Leaders.

Keynote

Kipp Bodnar
Kipp Bodnar
CMO
HubSpot

Featured Speakers

Michael Burke
Michael Burke
Managing Director, Commerce
Google
Janessa Drainville
Janessa Drainville
Senior Demand Generation Content Strategist, Central AI
Atlassian
Matt Sutor
Matt Sutor
Chief Marketing Officer
Carolina Hurricanes
Cassaundra Bernat
Cassaundra Bernat
Sr. Digital Manager
Bojangles'​ Restaurants, Inc.
Monday, November 2, 2026
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Check-in | Coffee | Exhibits | Breakfast for VIPs     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Opening KeynoteKipp BodnarKipp Bodnar, HubSpot   
10:15 AM - 10:30 AMNetworking  15-minute Recharge | Network | Exhibits     
10:30 AM - 11:15 AMThe Growth Roundtable Track B2B, Buyer JourneyJoin a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey     
10:30 AM - 12:00 PMThe Mastermind Hub Track Paid Advertising, Google AdsBreaking the Performance Max Default: Regain Control, Improve Marginal ROI, and Scale Google Ads ProfitablySusan WenogradSusan Wenograd, Warschawski   
11:15 AM - 11:30 AMNetworking  15-minute Recharge | Network | Exhibits     
11:30 AM - 12:15 PMBrand Visibility Track Local Search, AIWhat 1,600 Searches Taught Us About Surviving Google's AI Overviews Dane SavilleDane Saville, SearchLab   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:45 PMThe Mastermind Hub Track Paid Advertising, Google AdsWhen Business Goals Break Google Ads: How to Translate Revenue Objectives Into Signals Google Can Actually Optimize ForSusan WenogradSusan Wenograd, Warschawski   
1:15 PM - 2:00 PMNext Level Strategy Track LeadershipAuthentic Identity: Using Your Last Competitive Advantage in an AI-Driven WorldMichael KingMichael King, Teams.Coach   
2:00 PM - 2:15 PMNetworking  15-minute Recharge | Network | Exhibits     
2:15 PM - 3:00 PMCreativity, Team Culture, Neuroscience  The Neuroscience of Unforgettable: Win Your Brand's Attention and Build a Creative Culture in an AI-Saturated FeedCherise BernardCherise Bernard, Modern Work Consultancy   
2:45 PM - 3:15 PMNetworking  30-minute Recharge | Network | Exhibits     
3:00 PM - 3:15 PMNetworking  15-minute Recharge | Network | Exhibits     
3:15 PM - 4:00 PMBrand Visibility Track Search, Audience Insight, AIWhy Audience Insight Is the Only Way Forward for Today’s AI Search StrategiesPaxton GrayPaxton Gray, 97th Floor   
3:15 PM - 4:00 PMCustomer Intelligence & Experience Track  Building an Alliance: 3 Audience Intelligence Lessons from Survivor's Best PlayersJanessa DrainvilleJanessa Drainville, Atlassian   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMBrand Trust Track Brand Trust, Executive CommunicationThe Unexpected Playbook for Modern Executive Communication that Builds Trust: Insights from Taylor Swift, Ted Lasso, and Shonda RhimesHilary SuttonHilary Sutton, HSL Digital   
4:15 PM - 5:00 PMNext Level Strategy Track Metadata and Taxonomy, Content, AIDeveloping Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best ContentAnna McHughAnna McHugh, Red Hat   
5:00 PM - 6:00 PMNetworking  Happy Hour | Exhibits | 1st Passport Winners Announced     
6:30 PM - 8:00 PMNetworking  Mingle & Market-share: Offsite VIP Reception     
Tuesday, November 3, 2026
10:00 AM - 10:15 AMNetworking  15-minute Passing Break     
10:15 AM - 11:00 AMCustomer Intelligence & Experience Track  An Identity-First Approach to Building Customer Loyalty that Drives Business ResultsVeronica RomneyVeronica Romney, VeronicaRomney.com   
10:15 AM - 11:45 AMThe Mastermind Hub Track Google Analytics 4 (GA4)Google Analytics 4 (GA4) Masterclass: Part 1Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo   
11:00 AM - 11:15 PMNetworking  15-minute Recharge | Network | Exhibits     
11:15 AM - 12:00 PMThe Growth Roundtable Track Brand Trust, AIJoin a Small-Group Discussion – Rebuilding Brand Trust in the Age of AI and Misinformation     
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 2:30 PMThe Mastermind Hub Track Google Analytics 4 (GA4)Google Analytics 4 (GA4) Masterclass: Part 2 Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo   
1:00 PM - 1:45 PMCustomer Intelligence & Experience Track Creativity, Consumer Behavior, Customer JourneyDiscovery to Decision: The New Playbook for Human Led Marketing in an AI WorldMichael BurkeMichael Burke, Google   
1:45 PM - 2:00 PMNetworking  15-minute Recharge | Network | Exhibits     
1:45 PM - 2:00 PMNetworking  15-minute Recharge | Network | Exhibits     
2:00 PM - 2:45 PMNext-Gen Operations & Infrastructure Track Marketing Operations, AIThe Intelligence Loop™: Rethinking Marketing Operating Systems for the AI EraBob TripathiBob Tripathi, TheVibeMarketing.ai   
2:30 PM - 3:00 PMNetworking  30-minute Recharge | Network | Exhibits     
3:00 PM - 3:45 PM   Session Information Coming Soon! Matt SutorMatt Sutor, Carolina Hurricanes   
3:00 PM - 3:45 PM   Session Information Coming Soon! Andy WaldropAndy Waldrop, WebMD