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Home
About
Why Attend
Travel & Book Hotel
Venue Location
Know Before You Go
Get Your Boss' Approval
Conference
Agenda 2024
View Speakers
Apply to Speak
Explore Other Cities
Pricing
Partners
2024 Partners
Become a Partner
Book Hotel
Digital Summit Philadelphia Agenda
Tuesday, September 24, 2024
8:00 AM - 9:00 AM
Registration Opens, Networking Breakfast & Exhibits | Hosted by Ansira
Networking
9:00 AM - 9:15 AM
Emcee Opening Kickoff
Robb Lee, Yes& Agency
Opening Remarks
9:15 AM - 10:15 AM
Insider Insights: Social Media Tips from Working Inside YouTube & Instagram for 8 Years
Jon Youshaei, Former Instagram & YouTube
Keynote
10:15 AM - 10:30 AM
15-minute Networking Break
Networking
10:30 AM - 12:00 PM
Entering Your Analytics Era with GA4: Take Your Usage to the Next Level
Colleen Harris, Ansira
Masterclass
Data & Analytics
Terrace Ballroom I
10:30 AM - 11:15 AM
The Marketing Funnel Is Dead: How to Reach Today’s Consumers with Empathy and Trust
Carmen Collins, Generac
Breakout Session
Customer Journey
Terrace Ballroom II
Climber, Maven
11:15 AM - 11:30 AM
15-minute Passing Break
Networking
11:30 AM - 12:15 PM
Unleashing AI to Maximize Advertising Impact: Efficiency and Productivity Redefined
Abtin Buergari, BluePrint
Breakout Session
AI
Terrace Ballroom II
Climber, Maven
12:15 PM - 1:15 PM
Networking Lunch & Exhibits | Day 1
Networking
1:15 PM - 2:00 PM
Turn Your Marketing Missteps into Opportunity and Drive Increased Conversions and Sales
Bob Jamison, Adtaxi
Breakout Session
Marketing Operations
Terrace Ballroom I
Climber, Maven
1:15 PM - 2:00 PM
Producing Video Content in the Age of AI
Michael Hoffman, Gather Voices
Breakout Session
Video
Terrace Ballroom II
Climber
2:00 PM - 2:15 PM
15-minute Passing Break
Networking
2:15 PM - 3:00 PM
Optimize Your Brand Advertising Using the “CMO” Scorecard
Tyrona Heath, LinkedIn
Breakout Session
Data & Analytics
Terrace Ballroom I
Climber
2:15 PM - 3:00 PM
Using AI to Create Great Email Marketing Campaigns in Less Time
Jeanne Jennings, Email Optimization Shop
Breakout Session
Email
Terrace Ballroom II
Fundamental
3:00 PM - 3:15 PM
15-minute Session Break
Networking
3:15 PM - 4:00 PM
Breakout Session
Bob Tripathi, Digital Sparx Marketing
Breakout Session
SEO
Terrace Ballroom I
3:15 PM - 4:00 PM
Moving Beyond AI Experimentation: Determine if You’re Actually Ready for AI Adoption
Talisha Padgett, Microsoft
Breakout Session
AI
Terrace Ballroom II
Maven
4:00 PM - 4:15 PM
15-minute Passing Break
Networking
4:15 PM - 5:00 PM
How to Prepare for the 5 Marketing Trends You Can’t Afford to Ignore
Dwayne Waite, Schell Games
Breakout Session
Marketing Operations
Terrace Ballroom I
Maven
4:15 PM - 5:00 PM
Advanced Content Marketing Strategies to Drive Social Media Engagement Today
Meriel' Peterich, Freshpet
Breakout Session
Social Media
Terrace Ballroom II
Climber, Maven
5:00 PM - 6:00 PM
Networking Reception & Exhibits
Networking
6:30 PM - 8:00 PM
VIP Reception
Networking
Wednesday, September 25, 2024
8:00 AM - 9:00 AM
Check in, Networking Breakfast & Exhibits | Hosted by Ansira
Networking
9:00 AM - 10:00 AM
THE MARKETING MILLENNIALS LIVE: Building Community with Philly's United Way CMO
Daniel Murray, The Marketing Millennials
Erika Joy Erb, United Way of Greater Philadelphia
Fireside Chat
10:00 AM - 10:15 AM
15-minute Passing Break
Networking
10:15 AM - 11:45 AM
Survival of the Fittest: Thriving in Google's New Advertising Ecosystem
Susan Wenograd, SmartSpark Marketing
Masterclass
Google Ads
Terrace Ballroom I
10:15 AM - 11:00 AM
Pick Your Polyglot Poison: How Agency Leaders Can Drive Internal Change
Shelby Matthews, Native Digital
Breakout Session
Agency
Terrace Ballroom II
Climber, Maven
11:00 AM - 11:15 AM
15-minute Passing Break
Networking
11:15 AM - 12:00 PM
Be Bold, Not Mid: Winning Gen Z Marketing Tactics
Claire Frick, Ansira
Breakout Session
Generation Z
Terrace Ballroom II
Climber
12:00 PM - 1:00 PM
Networking Lunch & Exhibits | Day 2
Networking
1:00 PM - 1:45 PM
Three Keys to Mastering B2B Email Like a Jazz Musician
Cliff Seal, Salesforce
Breakout Session
Email
Terrace Ballroom I
Climber
1:00 PM - 1:45 PM
Accelerate Your Campaigns: Rapid Landing Page Deployment Using WordPress Blocks and Patterns
Brad Williams, WebDevStudios
Breakout Session
Website
Terrace Ballroom II
1:45 PM - 2:00 PM
15-minute Passing Break
Networking
2:00 PM - 2:45 PM
Breakout Session
Marianne Merritt Talbot, Bailey & Glasser, LLP
Breakout Session
Terrace Ballroom I
2:00 PM - 2:45 PM
How to Reach and Grow Your Audience on Social with A Diversified Channel Mix
Gabe Gomez, Verizon
Breakout Session
Social Media
Terrace Ballroom II
Climber
2:45 PM - 3:00 PM
15-minute Session Break
Networking
3:00 PM - 3:45 PM
Managing 101, or How to Make Your First Manager Role NOT the Worst Job Ever
Andrew Rosen, Nextdoor
Breakout Session
Professional Development
Terrace Ballroom I
Climber
3:00 PM - 3:45 PM
Ditch the Flawed Metrics: A Better Way to Prove ROI with Influencers
Kaitlyn Ryan
Breakout Session
Influencer
Terrace Ballroom II
Climber