Digital Summit Philadelphia Agenda

Tuesday, September 24, 2024
8:00 AM - 9:00 AMRegistration Opens, Networking Breakfast & Exhibits | Hosted by Ansira  Networking   Registration Opens, Networking Breakfast & Exhibits | Hosted by Ansira
9:00 AM - 9:15 AMEmcee Opening KickoffRobb LeeRobb Lee, Yes& AgencyOpening Remarks    
9:15 AM - 10:15 AMInsider Insights: Social Media Tips from Working Inside YouTube & Instagram for 8 YearsJon YoushaeiJon Youshaei, Former Instagram & YouTubeKeynote    
10:15 AM - 10:30 AM15-minute Networking Break  Networking    
10:30 AM - 12:00 PMEntering Your Analytics Era with GA4: Take Your Usage to the Next Level Colleen HarrisColleen Harris, AnsiraMasterclassData & AnalyticsTerrace Ballroom I  
10:30 AM - 11:15 AMThe Marketing Funnel Is Dead: How to Reach Today’s Consumers with Empathy and Trust Carmen CollinsCarmen Collins, GeneracBreakout SessionCustomer JourneyTerrace Ballroom IIClimber, Maven 
11:15 AM - 11:30 AM15-minute Passing Break  Networking    
11:30 AM - 12:15 PMUnleashing AI to Maximize Advertising Impact: Efficiency and Productivity RedefinedAbtin BuergariAbtin Buergari, BluePrintBreakout SessionAITerrace Ballroom IIClimber, MavenUnleashing AI to Maximize Advertising Impact: Efficiency and Productivity Redefined
12:15 PM - 1:15 PMNetworking Lunch & Exhibits | Day 1  Networking    
1:15 PM - 2:00 PMTurn Your Marketing Missteps into Opportunity and Drive Increased Conversions and SalesBob JamisonBob Jamison, AdtaxiBreakout SessionMarketing OperationsTerrace Ballroom IClimber, MavenTurn Your Marketing Missteps into Opportunity and Drive Increased Conversions and Sales
1:15 PM - 2:00 PMProducing Video Content in the Age of AI Michael HoffmanMichael Hoffman, Gather VoicesBreakout SessionVideoTerrace Ballroom IIClimber 
2:00 PM - 2:15 PM15-minute Passing Break  Networking    
2:15 PM - 3:00 PMOptimize Your Brand Advertising Using the “CMO” ScorecardTyrona HeathTyrona Heath, LinkedInBreakout SessionData & AnalyticsTerrace Ballroom IClimber 
2:15 PM - 3:00 PMUsing AI to Create Great Email Marketing Campaigns in Less TimeJeanne JenningsJeanne Jennings, Email Optimization ShopBreakout SessionEmailTerrace Ballroom IIFundamental 
3:00 PM - 3:15 PM15-minute Session Break  Networking    
3:15 PM - 4:00 PMBreakout SessionBob TripathiBob Tripathi, Digital Sparx MarketingBreakout SessionSEOTerrace Ballroom I  
3:15 PM - 4:00 PMMoving Beyond AI Experimentation: Determine if You’re Actually Ready for AI AdoptionTalisha PadgettTalisha Padgett, MicrosoftBreakout SessionAITerrace Ballroom IIMaven 
4:00 PM - 4:15 PM15-minute Passing Break  Networking    
4:15 PM - 5:00 PMHow to Prepare for the 5 Marketing Trends You Can’t Afford to IgnoreDwayne WaiteDwayne Waite, Schell GamesBreakout SessionMarketing OperationsTerrace Ballroom IMaven 
4:15 PM - 5:00 PMAdvanced Content Marketing Strategies to Drive Social Media Engagement TodayMeriel' PeterichMeriel' Peterich, FreshpetBreakout SessionSocial MediaTerrace Ballroom IIClimber, Maven 
5:00 PM - 6:00 PMNetworking Reception & Exhibits  Networking    
6:30 PM - 8:00 PMVIP Reception  Networking    
Wednesday, September 25, 2024
8:00 AM - 9:00 AMCheck in, Networking Breakfast & Exhibits | Hosted by Ansira  Networking   Check in, Networking Breakfast & Exhibits | Hosted by Ansira
9:00 AM - 10:00 AMTHE MARKETING MILLENNIALS LIVE: Building Community with Philly's United Way CMODaniel Murray Erika Joy ErbDaniel Murray, The Marketing Millennials
Erika Joy Erb, United Way of Greater Philadelphia		Fireside Chat   THE MARKETING MILLENNIALS LIVE: Building Community with Philly's United Way CMO
10:00 AM - 10:15 AM15-minute Passing Break  Networking    
10:15 AM - 11:45 AMSurvival of the Fittest: Thriving in Google's New Advertising EcosystemSusan WenogradSusan Wenograd, SmartSpark MarketingMasterclassGoogle AdsTerrace Ballroom I  
10:15 AM - 11:00 AMPick Your Polyglot Poison: How Agency Leaders Can Drive Internal ChangeShelby MatthewsShelby Matthews, Native DigitalBreakout SessionAgencyTerrace Ballroom IIClimber, Maven 
11:00 AM - 11:15 AM15-minute Passing Break  Networking    
11:15 AM - 12:00 PMBe Bold, Not Mid: Winning Gen Z Marketing TacticsClaire FrickClaire Frick, AnsiraBreakout SessionGeneration ZTerrace Ballroom IIClimberBe Bold, Not Mid: Winning Gen Z Marketing Tactics
12:00 PM - 1:00 PMNetworking Lunch & Exhibits | Day 2  Networking    
1:00 PM - 1:45 PMThree Keys to Mastering B2B Email Like a Jazz MusicianCliff SealCliff Seal, SalesforceBreakout SessionEmailTerrace Ballroom IClimber 
1:00 PM - 1:45 PMAccelerate Your Campaigns: Rapid Landing Page Deployment Using WordPress Blocks and PatternsBrad WilliamsBrad Williams, WebDevStudiosBreakout SessionWebsiteTerrace Ballroom II Accelerate Your Campaigns: Rapid Landing Page Deployment Using WordPress Blocks and Patterns
1:45 PM - 2:00 PM15-minute Passing Break  Networking    
2:00 PM - 2:45 PMBreakout SessionMarianne Merritt TalbotMarianne Merritt Talbot, Bailey & Glasser, LLPBreakout Session Terrace Ballroom I Breakout Session
2:00 PM - 2:45 PMHow to Reach and Grow Your Audience on Social with A Diversified Channel MixGabe GomezGabe Gomez, VerizonBreakout SessionSocial MediaTerrace Ballroom IIClimber 
2:45 PM - 3:00 PM15-minute Session Break  Networking    
3:00 PM - 3:45 PMManaging 101, or How to Make Your First Manager Role NOT the Worst Job EverAndrew RosenAndrew Rosen, NextdoorBreakout SessionProfessional DevelopmentTerrace Ballroom IClimber 
3:00 PM - 3:45 PMDitch the Flawed Metrics: A Better Way to Prove ROI with InfluencersKaitlyn RyanKaitlyn RyanBreakout SessionInfluencerTerrace Ballroom IIClimber