Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage
Brian Lahey | Client Solutions Manager, Genius Monkey
The emerging trend is highly precise, data-driven, automated, artificial intelligence-aided ad buying … better known as Programmatic Advertising. Through cutting-edge technology, it is now possible to track more than just clicks. You are now able to understand exactly what your marketing dollars are doing for you, right down to the individual consumer, thereby providing insights to eliminate waste. Globally, billions of dollars are now transacted programmatically, and this explosive growth is expected to continue. This session will challenge your thinking of traditional media buying and give you the tools to stay on the cutting edge of tomorrow’s ad technology.