It’s Time to Think Differently About Mobile

June 3, 2019

Stephanie Cox  |  Vice President of Marketing, Lumavate

Gone are the days of developing native mobile apps that yield high adoption and engagement. Today’s consumers are no longer compelled to “download, update, and repeat” native mobile apps for every brand they interact with. So, where do you go from here? Big brands like Google, Apple, and Microsoft are catching onto this shift, and are adopting newer, faster, web-based mobile experiences called Progressive Web Apps (PWAs). It’s time for brands to take advantage of this shift and completely rethink their approach to mobile. (Spoiler alert: It’s not by building another native mobile app.)