How to Not Get Fired for Your Mobile Strategy

September 17, 2019

Stephanie Cox   |  Vice President of Marketing, Lumavate

If you’re still thinking of mobile as a channel in your marketing strategy or if you haven’t experimented with micro-experiences, RCS, PWAs, AMPs, AR, chatbots, and more, then your mobile strategy is seriously outdated. The mobile marketing landscape has changed rapidly due to evolving tech and consumer behaviors and almost all marketers have found themselves significantly behind the times.