Business Messaging: Meet Consumers Where They Are
Rob Lawson | Global Partnerships, Google
Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect. The future of business messaging includes branding, rich media, and analytics that lead to better consumer engagement. Through interactive mobile experiences, businesses can connect with customers right in their default messaging app. Join a Google expert to learn about the future of business messaging and how major brands are already using this technology to reach their customers.