The New Metrics – The Evolution of Attribution in the Content Stream
Cathy McKnight | VP of Strategy and Consulting, The Content Advisory
No matter how creative, memorable or popular your content is (or may become), every asset you create and share is ultimately judged by the impact it makes on your business’ bottom line. And that is not just measured once the content is published; to understand impact and deliver the best possible ROI – marketers need to analyze and optimize content’s performance on a continual basis. This session is for digital and content marketers who want to understand how to more accurately define, and more effectively reach, their goals.