Putting a Real Value on Your Testing and Optimization Program
Steve Rude | Senior Manager of Testing & Optimization for the Enterprise Digital team, Thomson Reuters
Testing and personalization are now a part of every digital conversation, as they should be. Over the past 5 years, conversion rate optimization has gone from a novelty to a necessity. Showing the true value of the program has never been more important. This session will cover formulas, methods, and organization techniques you can use to report the realistic business impact of your optimization efforts. Both eCommerce and Demand/Lead Generation will be covered.