Five Reports Every Marketer Needs to Master in Google Analytics
Colleen Harris | Earned Marketing Lead Analyst, CDK Global
Google Analytics is the standard for understanding website and user data in digital marketing. It is a marketing tools that allows you to see traffic and conversions by channel, campaign or audience. It can also be overwhelming, with so much data you end up in a rabbit hole with no idea what to do next. In this session, we’ll outline five important reports in Google Analytics, understand how to leverage those reports to build audiences and make business decisions, and learn how to leverage Google Data Studio to automate reporting.