B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

March 18, 2019

Bob Tripathi  |  CMO, Digital Sparx Marketing

The success of your digital program depends a lot on how well your sales team can close marketing leads. Account Based Marketing (ABM) is a focused B2B marketing tactic where Marketing and Sales work together to identify and target key accounts. The objective is to help generate more revenue by working together.