Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

May 24, 2019

Your boss is spending more money on martech. Your clients and stakeholders want you to backup your recommendations with more and more data. As a digital marketer, how do you avoid getting swamped with requests for more data managed across a growing list sources? This session is for digital marketers who are responsible for managing analytics and providing the data behind data-driven marketing strategies.

After this session, you’ll be able to:

  • Prioritize the marketing metrics that are most valuable and should be at the top of your reports
  • Apply proven strategies from technology providers, agencies and brands to help manage data and create actionable insights
  • Manage your data by using segmentation and filtering techniques across disciplines like SEO and user experience analytics