Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead
Sarah Bond | Senior Director of Marketing Strategy, Lucky Orange
Your boss is spending more money on martech. Your clients and stakeholders want you to backup your recommendations with more and more data. As a digital marketer, how do you avoid getting swamped with requests for more data managed across a growing list sources? This session is for digital marketers who are responsible for managing analytics and providing the data behind data-driven marketing strategies.