[VIDEO] DS Digital Marketing Spotlight: Tinuiti Head of Media Obele Brown-West on Consumerism, Marketing, and the Lipstick Effect

September 23, 2020

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

In this episode, Kip (Edwardson, DS Head of Marketing) sits down with Obele Brown-West, EVP and Head of Media at Tinuiti.

Obele has a stacked resume leading media strategy for Fortune 100 and 500 clients throughout her career. She is has expert insight into the humanism of marketing and social media — expressed through recent Digital Summit sessions she’s led including: The Era of the Social Brand Troll, Digital Disruption and Managing the Impact, and Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect.

Kip and Obele discussed a number of topics related to how marketing and media is navigating the COVID-19 pandemic and more, including:

[01:35] The Lipstick Effect: The role of consumerism and small indulgence purchases in economic recovery
[03:10] Lipstick Effect signals and effects in society, media, marketing strategies, and spend
[06:30] Lipstick Effect trends and takeaways in B2B vs. B2C consumerism and marketing
[08:03] Her thoughts on how larger-purchase-only industries like travel are responding and innovating through the pandemic
[11:00] Discussion about the ‘Triopoly’ of Amazon, Google, and Facebook – how the pandemic is strengthening those three, and the marketing/advertising alternatives that are also emerging
[12:25] Shiny objects and to Tik Tok or not?
[14:20] The two platforms that Obele’s most excited about for companies and marketers
[16:00] Discussion about opportunities across the Influencer marketing landscape

High fives and all the gratitude to Obele for taking the time to chat with us. If you’d like to possibly join us as a guest for a future Digital Marketing Spotlight episode, hit us up! Fill out the quick form on this page and we’ll circle back with you to discuss further.