Washington DC Archives | Digital Summit

Washington DC 2019

Chris MechanicHow to Double Conversion Rates With Human-Centered Experience Design
Geoffrey ColonFuture Proof: Marketing Transformation in the 2020s
Mike RidingModernize Your Marketing Work: 4 Simple Ways to Get More Done
Justin WatkinsFinding Fit in Silicon Valley: Frameworks for Marketing Growth
Paul PlumeriContent and Chaos: Diary of a News Marketer
Johanna WeberOptimize Your Brand for Integrated, Voice-Activated Technology
Dathan BrownGet More Out of Every Email You Send
Ginger ShimpHear and Now: Marketers Are Working to Grow “Share of Ear”
Greg SwanCapturing Attention With Content in an Algorithmic World
Senthil GovindanHow You Can Save Up To 50% on Your Digital Media Budgets
Andrew SmithDriving Customer Visits to Your Physical Store
Sterling McKinleyThe Future of Digital Marketing: AI, Analytics and Automation
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Kim PriceBuilding Ideas for the Attention Economy: Increasing Connection With Your Content

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How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

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The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow

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How to Combat Today’s Skyrocketing Advertising Costs

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Overcoming Content Overload: Marketing Tactics for 2020

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Measuring Social in Today’s Shifting Sands

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Improve Digital Performance With Real-World Dominance

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Analytics & Reporting: Making Sense of the Data

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Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

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The Five Biggest Fails People are Doing With Video and How to Fix It

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Defining the 5 Key Elements of Your Brand DNA

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Contagious Content: Turn Your Customers From Privately Placid to Publically Passionate

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Podcasting: Powerful Content Marketing For Brands And Agencies

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

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Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

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The Feng Shui of Modern Email

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Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

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Marketing Trends that Matter in 2019—and How to Leverage Them

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Website Migration: What to Do Pre, During and Post

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

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How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

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Social Video: It’s All About Going Native (And the Natives are Mobile)

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Survey Says: Top Marketing Challenges for Associations in 2019

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Seven Habits for Highly Successful Digital Marketers

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

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Understanding the Basics of Structured Data for SEO

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

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Break The Rules: How Brave Brands Are Challenging The Status Quo

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Future Consumers

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Digital Disruption and Managing the Impact

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Forget Everything You Know About Email Marketing

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Advanced SEO Tactics for 2019

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How to Create Irresistible Content Marketing

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Measuring Social in Today’s Shifting Sands

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Get More out of Every Email You Send

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Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

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Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

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How to Create Irresistible Content Marketing

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

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The Feng Shui of Modern Email

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Defining the 5 Key Elements of your Brand DNA

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The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow and Spark Joy

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Driving Customer Visits to Your Physical Store

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9 Machine Learning Tools You Can Use To Add Efficiency to Your Digital Advertising

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

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Podcasting: Powerful Content Marketing For Brands And Agencies

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How to Double Conversion Rates With Human-Centered Experience Design

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

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Survey Says: Top Marketing Challenges for Associations in 2019

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Link Building and Content Go Together Like Peas and Carrots

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Improve Digital Performance With Real-World Dominance

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How to Combat Today’s Skyrocketing Advertising Costs

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Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage

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Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

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Future Proof: Marketing Transformation in the 2020s

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Social Video: It’s All About Going Native (And the Natives are Mobile)

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Hear and Now: Marketers Are Working to Grow “Share of Ear”

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Capturing Attention With Content in an Algorithmic World

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Advanced SEO Tactics for 2019

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Understanding the Basics of Structured Data for SEO

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Optimize Your Brand for Integrated, Voice-Activated Technology

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Extend Your Reach through Content & Influence Marketing

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Finding Fit: Messaging Frameworks for Marketing Growth

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Building Ideas for the Attention Economy: Increasing Connection With Your Content

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Marketing Trends that Matter in 2019—and How to Leverage Them

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Analytics & Reporting: Making Sense of the Data

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Seven Habits for Highly Successful Digital Marketers

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How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss

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Modernize Your Marketing Work: 4 Simple Ways to Get More Done

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Break The Rules: How Brave Brands Are Challenging The Status Quo

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Digital Disruption and Managing the Impact

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Contagious Content: Turn Your Customers From Privately Placid to Publically Passionate

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Content and Chaos: Diary of a News Marketer

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Overcoming Content Overload: Marketing Tactics for 2020

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Future Consumers

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Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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How You Can Save Up To 50% on Your Digital Media Budgets

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Website Migration: What to Do Pre, During and Post

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Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes