Philadelphia 2017

Cameron UganecHumans First: 4 Rules to Simplify Your Marketing Strategy
Jeff GibbardStep-by-Step Social Optimization & Retargeting Excellence
Brendan WalshExperiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital
Brian HonigmanWhen Your Marketing Feels Too Much Like Marketing: Practice Moderation
Michael SmithIf Email Marketing is Dead it’s Because You Killed It
Jim KellerData-Driven Content Strategy: Why Writing Great Content is Science, Not Art
Jim KellerData-Driven Content Strategy: Why Writing Great Content is Science, Not Art
Michael SmithIf Email Marketing is Dead it’s Because You Killed It
Cameron UganecHumans First: 4 Rules to Simplify Your Marketing Strategy
Brian HonigmanWhen Your Marketing Feels Too Much Like Marketing: Practice Moderation

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Good Content vs. Good Enough Content: A Fight for Sore Eyes

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Being Iconic in the Digital Age

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Identify, Collect, and Act Upon Customer Interactions; Rinse, Repeat

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Email Reimagined

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Content is Everything: How to Increase Conversions with Effective Content

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Putting the Focus on the Customer in Digital Journey Management

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Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

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Ask Your Customers Better Questions to Drive Business Success

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Using Big Data to Change the World

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How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed

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The Care and Feeding of the Content Engine

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Multi-Touch Attribution: Marketing Measurement’s Holy Grail or Passing Trend

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Customer Analytics and Marketing to Drive Demand

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Placeholder Image

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The B2B Analytics Engine: How Vanguard is Measuring Marketing Success Online

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John McKeever

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Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World

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Developing Customer Empathy and Establishing an Emotional Connection

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Data Science Mindset for Marketing

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Digital is Not a Seat at the Table. Digital is the Table.

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Stealing Design Thinking: Five UX Techniques for Marketers

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How to Prepare for The Very Strange Future of Mobile

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Futureproofing Your SEO

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Lessons Learned in Developing a Personalized Website Experience

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Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

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From Frustration to Success with Content Marketing

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Content Marketing Workshop: The Proven 8 Step Formula

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Let’s Get Personal: 7 Steps to Build 1:1 Relationships With Email

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Seth Godin

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Facebook Ads: Mastering the Power of the Demographic Fire Hose

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How to Increase Conversion With Usability Testing

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Battle of Micro-Storytelling: Winning With the ‘Stories’ Format

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Contextual Lens: Driving Innovation with Consumer Interaction Data

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Mobile SEO: How to Dominate The New Search Landscape

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The Truth About Marketing Analytics

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Current Search Strategies That Will Increase Your Exposure

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How Mashable Cultivates an Loyal Audience of Snake Peopl… er, Millennials

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Make Email Great Again — With an Actual Plan On How to Do That

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Battle of Micro-Storytelling: Winning With the ‘Stories’ Format

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Being Iconic in the Digital Age

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From Frustration to Success with Content Marketing

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Ask Your Customers Better Questions to Drive Business Success

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Lessons Learned in Developing a Personalized Website Experience

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Mobile SEO: How to Dominate The New Search Landscape

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How to Increase Conversion With Usability Testing

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How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed

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Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

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Facebook Ads: Mastering the Power of the Demographic Fire Hose

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Identify, Collect, and Act Upon Customer Interactions; Rinse, Repeat

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Putting the Focus on the Customer in Digital Journey Management

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Multi-Touch Attribution: Marketing Measurement’s Holy Grail or Passing Trend

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Stealing Design Thinking: Five UX Techniques for Marketers

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Futureproofing Your SEO

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Make Email Great Again — With an Actual Plan On How to Do That

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Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World

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Current Search Strategies That Will Increase Your Exposure

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How to Prepare for The Very Strange Future of Mobile

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Let’s Get Personal: 7 Steps to Build 1:1 Relationships With Email

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How Mashable Cultivates an Loyal Audience of Snake Peopl… er, Millennials

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Developing Customer Empathy and Establishing an Emotional Connection

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The Care and Feeding of the Content Engine

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Digital is Not a Seat at the Table. Digital is the Table.

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Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

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Customer Analytics and Marketing to Drive Demand

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Contextual Lens: Driving Innovation with Consumer Interaction Data

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Placeholder Image

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Using Big Data to Change the World

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Combining Creativity and Data to Develop Personalized Content

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The B2B Analytics Engine: How Vanguard is Measuring Marketing Success Online

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Email Reimagined