Internet Summit Archives | Digital Summit

Internet Summit 2019

Jonathan KaganDon’t Blame Vendors Because Your Ad Placement Makes You Look Terrible
Brian LaheyProgrammatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage
Lindsy O’ConnorUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane
Carlos GilWhat Marketers Can Learn About Social Media from DJ Khaled and Drake
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Cathy McKnightThe New Metrics – The Evolution of Attribution in the Content Stream
Nick GlavorThe Role of Cognitive Biases in Marketing
Tony MarlowYour Brain on Ads: The Halo Effect
Mike RidingModernize Your Marketing Work: 4 Simple Ways to Get More Done
Tim HalloranDevelop a Facebook Advertising Strategy to Reach Your Best Prospects
Matt HudsonPersonalization Strategies to Improve Mobile & Cross-Channel Experiences
Jeremy HudgensHow Not to Suck at Display, Video & OTT: Leveraging Attribution for Success!
Jennifer WatsonProductivity and Content Hacks Social Media Experts Use
Tom Shapiro20 Crazy Effective Methods for Increasing Your Conversions
Carlos HidalgoFinding Professional Fulfillment By Discovering Personal Happiness
Amanda SimmonsData and Creative Solutions for CRO
S. David RamirezUser Generated Content: Turn Your Customers into Content Engines
Sonja LiknessI’m Not a Regular Brand YouTuber, I’m a COOL Brand YouTuber
Sam MillerHow (and Why) You Should Create Content that Users Aren’t Looking For
Jared GardnerOut-Execute Smart Companies With SEO lessons From an $8b Startup
Morgan GoettgePlanning an Effective Instagram Video Strategy for 2020
Edward NevraumontMarketing BS: Understanding What Really Works in Marketing
Dave RohrerHow to Build Bridges Between Departments for SEO Success
Bonin BoughHackonomy: Evolving in the Digital Age
Dave CharestGet New and Repeat Business on Autopilot with Email Marketing
Dathan BrownGet More Out of Every Email You Send
Jennifer ChaseExperience 2030: A Roadmap to Future of Customer Experience
Kaitlin WernetFour Automated Email Series That Get Serious Results
Loren McDonaldKey Trends Shaping Marketing in 2020 and Beyond
James RoyerGenerating Brand Momentum by Turning Content into Commerce
Brian LaheyProgrammatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage
Tamsen WebsterBuilding Blocks for Content that Rocks
Caroline MatisThree Ways B2B Marketers Can Do a Lot With Less
Lindsey BoggsBecoming a Thought Leader: Growing Your Personal and Professional Brand on LinkedIn
Morgan JessupHow to Embrace the Convergence of TV and Digital Video
Sarah WeiseInstaBrain: The New Rules for Marketing to Gen Z
Sloane HeffernanThe Business of Storytelling

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Influencer Marketing: How, Why, and is it Right for Your Brand

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How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

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Create Marketing Content for the ENTIRE Month with Just One Source

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Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

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Implementing Destination-Based Marketing to Win More Store Visits

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Website Migration: What to Do Pre, During and Post

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Generating Brand Momentum by Turning Content into Commerce

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Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Influencer Marketing Strategies to Grow Your Audience

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9 Powerful Trends Shaping Marketing

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Getting the Green Light: How to Build Content That People Say YES To

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Forget Everything You Know About Email Marketing

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Beyond Personas and the Customer Journey: The Next Step for CX Succes

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Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

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Advanced SEO Tactics for 2019

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How Disruptions in TV and Video Are Changing Marketing

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How A.I. is Changing Search and Bringing Google Further Into Your Home

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Bridging the Gap between Marketing and UX Content

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Don’t Be Offended, Your Brand is Meaningless Without Culture

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Future Consumers

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Brave, Not Perfect

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Build Awareness, Credibility & Authority as a Podcast Guest

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Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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Be the Hero: Fearless Growth via Efficiency and Automation with Google Search Ad

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Making Your Social Media Stand Out in a Traditional Media Mindset

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How to Build a B2B Growth Marketing Engine and Deliver Results [In Less Than 6 Months]

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Web Marketing in 2020

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Filling the Funnel: How to Build a Modern Content Marketing Strategy

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Be the Guide, NOT the Hero of your Customer’s Story

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Winning at SEO With a Growth Mindset

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How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success!

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Inclusive Design – Why Digital Accessibility Is A Must

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Make Them Care: Getting Customers to Engage with Your Brand

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

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Be the Guide, NOT the Hero of your Customer’s Story

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Develop a Facebook Advertising Strategy to Reach Your Best Prospects

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Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

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How Disruptions in TV and Video Are Changing Marketing

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Humanization Is the New Personalization: Driving Growth With Good

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Advanced SEO Tactics for 2019

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How to Build Bridges Between Departments for SEO Success

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How A.I. is Changing Search and Bringing Google Further Into Your Home

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Forget Everything You Know About Email Marketing

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

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Get More out of Every Email You Send

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Getting the Green Light: How to Build Content That People Say YES To

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Make Them Care: Getting Customers to Engage with Your Brand

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Bridging the Gap between Marketing and UX Content

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Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

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FOMO is a KPI

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Results

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Finding Professional Fulfillment By Discovering Personal Happiness

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The New Metrics – The Evolution of Attribution in the Content Stream

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Inclusive Design – Why Digital Accessibility Is A Must

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Get New and Repeat Business on Autopilot with Email Marketing

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User Generated Content: Turn Your Customers into Content Engines

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Winning at SEO With a Growth Mindset

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Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting

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Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

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How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum

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Establishing Your Brand as the Value Proposition Among E-Commerce Consumers

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Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

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Building a Defensible Brand in the Age of Hyper-Competition

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Out-Execute Smart Companies With SEO lessons From an $8b Startup

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Create Marketing Content for the ENTIRE Month with Just One Source

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Experience 2030: A Roadmap to Future of Customer Experience

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Your Search Diet: How Not to OverEAT (Expertise, Authority and Trust)

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4 Keys to Get Your Message Noticed Through Texting

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Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible

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Extend Your Reach through Content & Influence Marketing

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Be the Hero: Fearless Growth via Efficiency and Automation with Google Search Ad

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Four Automated Email Series That Get Serious Results

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Product & Marketing: Improving Collaboration to Grow Your Mobile & Web App Business

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Convincing Customers to Swipe Right on your Brand

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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Build Awareness, Credibility & Authority as a Podcast Guest

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Personalization Strategies to Improve Mobile & Cross-Channel Experiences

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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Modernize Your Marketing Work: 4 Simple Ways to Get More Done

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Planning an Effective Instagram Video Strategy for 2020

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The Role of Cognitive Biases in Marketing

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Web Marketing in 2020

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The Future Costumer

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How (and Why) You Should Create Content Nobody is Searching For

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I’m Not a Regular Brand YouTuber, I’m a COOL Brand YouTuber

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Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR

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Implementing Destination-Based Marketing to Win More Store Visits

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How to Build a B2B Growth Marketing Engine and Deliver Results [In Less Than 6 Months]

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Leveraging Publicly Available Information to Better Your Brand

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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20 Crazy Effective Methods for Increasing Your Conversions

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Don’t Be Offended, Your Brand is Meaningless Without Culture