The ABCs of Generation Z and Email Marketing
Clint Kaiser | Oracle
Generation Z, the largest generation ever globally, is an audience raised on interactive toys, tablets, and YouTube. Marketers looking to attract the next large group of consumers can’t ignore this segment and want to ensure they’re planning their marketing tactics and spend optimally to reach Gen Z. Join this session to walk through a mix of market research and recommendations to help inform you on how (and if) to market to this critical audience via email.