Personalizing Emails and Notifications to Drive Customer Success
Seth Weisfield | Lead Product Manager for Growth Traffic, Pinterest
Pinterest sends billions of fully personalized emails and push notifications a month to re-engage a global audience. In this session, we’ll share how scaling from a primarily manual content curation approach to one driven by machine learning led to a 30x increase in visitation from email and push notifications. We’ll share concrete learnings you can apply in your day to day business operations regardless of scale.