[VIDEO] DS Marketing Spotlight: Cisco Sr. Social & Talent Manager, Carmen Collins

December 22, 2020

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

To close out our Marketing Spotlight episodes for 2020, our final guest of the year is the awesome Carmen Collins (@CShirkeyCollins), Sr. Social Media and Talent Brand Manager for Cisco, where she manages the award-winning @WeAreCisco social team & strategy. She was named Stevie’s 2017 Communicator of the Year and also a 2017 Top Woman in PR and the 2016 Social Media Professional of the Year by PRNews.

Super cool things that Carmen and Kip (Edwardson, Digital Summit’s VP of Marketing) discussed included:

[01:30] Her role at Cisco & working as a marketer within Cisco’s HR team
[03:15] Why former journalists like Carmen and Kip are drawn to marketing and digital
[04:50] The We are Cisco social media handle and its importance to Cisco’s overall values
[06:40] How Carmen and her team measure goals and success
[08:40] Why hashtags are a party and how marketers can use them better
[10:40] Discussing the Cisco blog ecosystem, employee generated content strategies, and piloting their TikTok channel
[17:25] Riffing about empathy, previewing her upcoming book on empathy within technical teams, and discussing cross-generational empathy

Carmen will be one of our all-star speakers helping us kick off 2021 with DS Go! – a FREE 1-day virtual event happening January 27, 2021. 12 of our best-rated speakers (including Carmen!) will each give a tips-packed lightning talk to help you set the table in the new year, in one of 4 core topics — Content, Social, Email, or SEO. Grab your seat today

And, to hear from experts like Carmen and others throughout 2021, check out a full Digital Summit event. Our preliminary calendar of virtual and in-person events for 2021 is now online. If you have comments or questions about this episode, we’d love to hear them!