[VIDEO] DS Marketing Spotlight: Microsoft SEM Team Lead Christi Olson

February 2, 2021

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

For this episode, our guest is Christi Olson, formerly the primary Search Evangelist for Microsoft and who now heads up the global SEM team there. Christi joined Kip (Edwardson, Digital Summit VP of Marketing), to discuss a variety of things including:

[01:45] Thoughts about the convergence of data and AI in marketing right now
[02:35] Are keywords still important in today’s marketing ecosystem
[03:15] Pivoting from her former Search Evangelist role at Microsoft to her current one as SEM Team Lead
[04:40] Trends in Search and SEM that she’s excited about
[07:28] Tools her team is investing in + recommendations
[09:22] Discussion about data privacy, including the relationship to marketing attribution
[13:25] On being agnostic and informed about search and ad strategies across browsers (i.e. Bing vs. Google)
[14:45] More on her previous role and passions as Head of Search Evangelism
[17:20] Advice for aspiring Evangelists in tech and how that role made her a better leader
[22:15] Discussion about Web Accessibility, one of Christi’s passions, including whether 2020 made us more aware about it, and advice for making your site more accessible
[26:00] Christi’s ongoing quest for the perfect craft beer. 🙂

To hear from experts like Christi and others throughout 2021, check out a full Digital Summit event. Our calendar of virtual and in-person events for 2021 is now online. If you have comments or questions about this episode, we’d love to hear them!