[VIDEO] DS Digital Marketing Spotlight: Women of Email Co-Founder Jen Capstraw

November 4, 2020

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

Our guest for this episode of our Digital Marketing Spotlight is Jen Capstraw. Jen is a strategist, speaker, writer and self-proclaimed #emailgeek. She serves as President and Co-Founder of Women of Email, an association of some 5,000 members, aimed at promoting leadership and cultivating professional growth among women in the email space.

Jen is a regular instructor at our Digital Summit events, leading both long-form Email workshops and rapid-fire, info-packed breakout sessions.

In this episode, Jen and Kip got dove into many email marketing and email-adjacent topics, including:

[01:48] Women of Email’s origin story, mission, mentoring, and services
[04:20] Discussing the gender gap in email marketing and in speaker lineups at conferences
[07:42] What’s next for WoE: Women of Email’s future growth and goals
[11:02] Personal and professional lessons learned through building WoE
[13:13] How Jen discovered her Email Geekdom, career advice for other #EmailGeeks, and the community of Email Marketers
[19:57] How her background in Journalism prepared her for her Marketing career
[21:45] Thoughts on the current state of Journalism and public perceptions of journalists
[26:53] How Email Marketing has been impacted in 2020

 

To hear from experts like Jen and others, check out a future Digital Summit event. We’ll be releasing our 2021 event calendar very soon.

If you’d like to possibly join us as a guest for a future Digital Marketing Spotlight episode, hit us up! Fill out the quick form on this page and we’ll circle back with you to discuss further.