[VIDEO] DS Marketing Spotlight: Bixa Research Founder/CEO, Sarah Weise

January 21, 2021

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

Helping us kick off 2021, our first guest of the year is the super dynamic Sarah Weise (@sarahweise_ on IG), Founder and CEO of award-winning marketing research agency Bixa and bestselling author of InstaBrain: The New Rules for Marketing to Generation Z.

For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, PBS, and Veterans Affairs, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University’s McDonough School of Business and speaks at conferences and corporate events worldwide.

This was a high-energy chat between Sarah and Kip (Edwardson, Digital Summit VP of Marketing), discussing things included:

[01:30] Discussion about the work that her research firm, Bixa, is doing right now
[04:30] About Bixa’s research and ethnography on Gen Z digital habits
[07:25] Generation Alpha discussion —the pandemic pivot to remote learning & other ways the pandemic is impacting our youngest generation
[09:15] Generational trends in shopping and retail during the pandemic
[11:50] Discussion about Zoom fatigue impacts
[13:50] Content, humor, and marketing timelines that are emerging from the pandemic lockdown
[15:50] On emerging B2B business and marketing trends
[18:30] Tips and ideas for quick & free ways to conduct market research to help set your content plan
[21:45] How to get a free chapter from Sarah’s book Instabrain: The New Rules for Marketing to Gen Z and other Gen Z research goodies

Sarah will be one of our all-star speakers at the first full Digital Summit at Home event of 2021, coming up Feb 24-26, with a special focus on Content, Social, and Creativity. Tickets are on sale now!

And, to hear from experts like Sarah and others throughout 2021, check out a full Digital Summit event. Our calendar of virtual and in-person events for 2021 is now online. If you have comments or questions about this episode, we’d love to hear them!