Winning Hearts and Minds: Using Customer Feedback to Create Marketing that Customers Love
Nate Wright | VP of Product Marketing, UserTesting
How do you know if your content and messaging is resonating with your target audience? With more and more of our experiences moving to digital, the way our customers have experienced our brands has shifted. And that shift has been accelerated by the recent health crisis. It’s now more important than ever to be able to understand customers’ attitudes and behaviors and to get feedback on your marketing to ensure that you are striking the right tone and with your audience.