Establishing a Data-Driven Social Content Strategy
Ericka Kurtz | Director of Social Media Strategy & Social Intelligence, MGM Resorts International
Everyone talks about it…everyone wants more of it. Content. But it’s so easy to miss the mark, with demand often outweighing the resources. Variables to consider are endless. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the serendipitous moments? Is your brand leveraging branded content channels such as influencers at scale? During this session, hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 400% increase in content over last few years.