Establishing a Data-Driven and Brand-Safe Social Content Strategy
Ericka Kurtz | Director of Social Media Strategy & Social Intelligence, MGM Resorts International
It’s so easy to miss the mark on content from timing to relevancy (especially during these challenging times), and with demand often outweighing the resources. Variables to consider are endless, often shifting data to the backseat in a space where we have more access to insights than ever before. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the real-time moments?