Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

May 24, 2019

Scott Seidewitz  |  Founder and Principal, The Seidewitz Group

Watch out. Why your customers say they use your product or website may not be the real reason. And they don’t even realize it. In this session you’ll learn how and why people aren’t always aware of their own motivations, and learn applied neuroscience techniques to get at what really drives customer decision-making. Join us to better understand and better influence customers—in a digital or non-digital setting