The New Science of Authenticity for Building a Lasting Brand

March 18, 2019

Jeremy Hendon  |  Founder & Director of Product, CoBionic

This session challenges the traditional approach to authenticity by showing how you can consistently craft messaging, copy, and positioning that builds your brand’s relationship with customers, and converts them into fans who buy more. This session is for marketers who have the resources and desire to implement longer-term strategies for their company that build customer ROI, trust, and loyalty.