Drop the “e” in eCommerce: Connect Your Retail Brand to More Shoppers, Across More Channels
Bryan Forbes | IN Connected Marketing
For decades shopper marketing was simply a conversation around activating at retail—how does a fashion brand compel a shopper to buy in the store? Today, with the onset of digital, mobile, direct-to-consumer buying and subscription models, that conversation has dramatically evolved. However while marketers categorize these new platforms in the context of e-commerce, in fact any moment is a moment of commerce.