The Content Marketing Blueprint for Professional Services Companies
Andrew Stief | Prudential / PGIM Real Estate Finance
Done right, content marketing is a valuable tool for businesses. You and your team understand that. Your internal clients–lawyers, accountants, consultants, brokers, originators, engineers, not to mention other functional departments–don’t always understand that. You need to make them understand so you can get the support and resources to make your content marketing strategy a reality. Creating a content marketing strategy at professional services firms is challenging; but approached the right way, it can elevate the status and perceived-value of the marketing team in ways few other initiatives can.