Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy
Samantha Kermode | Vertical Measures
Two things will help make you successful with your digital marketing; a well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicate that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey.
There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table. This workshop will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision and Advocacy. And, walk you step-by-step through the process of creating a strategy, based on that customer journey, for your organization.