Hear and Now: Marketers Are Working to Grow “Share of Ear”
Ginger Shimp | SAP
n the midst of our current digital renaissance, with breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts and audio drams to audiobooks and audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. This session is for digital and content marketers who are looking to build new audiences as well as engage with current audiences via new tactics.