Getting the Green Light: How to Build Content That People Say YES To
Tamsen Webster | The Red Thread
The best content gets audiences to say “YES” to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things for people to say “yes” to. Join recovering 20-year brand and content marketer and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your audience to say “YES” to your content…and just as easy for you to build it.