Content and Chaos: Diary of a News Marketer
Paul Plumeri | VP, Global Brand Development, Wall Street Journal
Get an in-depth view of The Wall Street Journal’s content marketing strategy as you see how art & science is utilized to drive campaigns against a backdrop of global discord, and learn how you can integrate similar strategies in your own program. This session is for marketing strategists that want a deeper view of content marketing and want to see how it has been executed by a company who has content at its core. Also, hardcore news junkies.