Building Ideas for the Attention Economy: Increasing Connection With Your Content

Rachael Sperling  |  Creative Strategist, Facebook

What does it take for creative ideas to break through in today’s culture? In this session, Rachael will discuss a Creative Shop framework of “Pitch, Play, Plunge” that shows you how to create content that gets attention immediately, provokes interactive experiences, and creates immersive deep-dive opportunities. You’ll see several examples of how this is done well and how this type of campaign can drive results.