Session Details

eventApril 19
schedule2:30 pm - 3:00 pm
location_on Room 3

Website Migrations Are Messy. How to Reduce the Risk and Avoid Common Mistakes

Website migrations, including domain changes, re-platforming, site redesigns, and mergers, are intricate processes. If not executed correctly, they can lead to significant losses in traffic and revenue. In this session, you'll discover how to mitigate risks and enhance your SEO performance when launching your new website.

After this session, you'll be able to:

  • Identify and apply 4 critically important elements for better website migration
  • Avoid 10 common mistakes of website migrations
  • Ensure your new website is SEO-friendly

Who should attend: Marketing generalists planning substantial website changes or SEO professionals responsible for upcoming migrations should attend this session to ensure a smooth transition.

Why you should attend: Attending this event is crucial because failed migrations can be devastating and even catastrophic. Some businesses have lost 80% or more of their organic traffic due to poorly executed migrations.