Session Details

eventApril 19
schedule4:25 pm - 5:15 pm
location_on Room 0

Using Data and Culture to Drive Growth

How are brand and digital marketers leaning into the current chaotic macro-economic marketplace? This session will explore the intersection between data and customers today, and share its latest trends and strategies to help you react to the most pressing challenges facing marketers.

After this session, you'll be able to:

  • Center the customer in modern marketing
  • Execute campaigns that value data and hence drive growth
  • Leverage culture in the marketing mix